Qatar tourism campaign targets ME, Europe
Doha, October 9, 2010
Qatar Tourism Authority (QTA) has launched new campaigns in both the Middle East and Europe, aimed at introducing to visitors in these markets the variety of unique attractions in Qatar.
QTA has partnered with q.media to air television commercials on Al Jazeera in the regional market. QTA will also run its commercial advertisement on CNBC Europe.
Since the launch of its new tourism strategy nearly two years ago, QTA has made solid progress raising the visibility of Qatar as a premier business destination in the region.
This is evident by the increasing numbers of international and regional visitors, the strong occupancy rates in the country’s hotels, and the busy exhibition schedule at the Doha Exhibitions Center and other events venues around the country, a statement said.
“Our success so far is the result of the concerted effort with our partners in the tourism sector in Qatar to promote our nation’s state-of-the-art facilities and high quality services through participation at international trade exhibitions, roadshow campaigns and print advertising campaigns,” said Ahmed Al Nuaimi, chairman of Qatar Tourism Authority.
“Launching these television commercial campaigns on well known networks such as Al Jazeera and CNBC Europe complements these platforms by broadening our reach to a wider audience helping to make Qatar a more well known location.”
One of the television commercials for Al Jazeera will promote Qatar as a leisure destination, inspiring visitors to explore the natural wonders and cultural riches of the country, centering on the ways Qatar brings family and friends together.
A second commercial on Al Jazeera will focus on business tourism, promoting Qatar as an ideal destination for doing business and will be aired during business and economic programmes. The commercial for CNBC Europe will also focus on reaching the business viewer audience.
Both commercial campaigns are scheduled to start in October. – TradeArabia News Service