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Amex and Jumeirah launch new loyalty scheme

Dubai, December 2, 2007

American Express Middle East and Jumeirah Group have joined together to create rewarding new opportunities for customers in their respective award-winning loyalty programmes.

Under the new global agreement, American Express Card members from over
60 countries including Middle East and North Africa, who are enrolled in participating Membership Rewards programmes, will be able to transfer their rewards points to Jumeirah’s Sirius recognition and rewards programme.

Transferred points can be redeemed for a wide range of rewards including luxurious hotel stays, dinners and spa treatments at any of the Jumeirah properties around the world, said an official spokesman.

“Jumeirah Group is our valued strategic partner, sharing similar brand values and a commitment to delivering prestigious offerings, world-class service and comprehensive loyalty programmes, backed by a pioneering approach to business. We are proud that such a distinguished international company is the first from the Middle East to sign a global partnership for the American Express Membership Rewards programme,” said CEO, American Express Middle East and North Africa, Trevor Stokes.

Launched in 1991, Membership Rewards is the world’s largest card-based rewards programme.  It allows Card members to earn points based on their spending on the Card and redeem them for retail, travel, dining and entertainment benefits, as well as use the points to make charitable donations. 

“As a rapidly growing name in luxury hospitality, we work with the best partners across every industry. With global expertise, a bespoke style of service and premium clientele, American Express is among our most valued partners.  Through their Membership Rewards and our Sirius programmes, we will usher in a new world of rewards to our customers and their Cardmembers – both of whom are discerning of new trends in luxury living,” said director of Loyalty of the Sirius Programme Natasha de Bodt.

Launched in 2003, Sirius is Jumeirah’s unique Recognition and Rewards programme which allows members to experience a host of sensational Awards and Privileges. Sirius is divided into three tiers – Blue, Silver and Gold. Members earn Sirius Points on everything from room stays to dining, spa visits to Jumeirah retail products worldwide, which can be redeemed against an impressive array of Awards. 

Sirius Silver and Gold members also receive an exclusive package of privileges whenever they visit any Jumeirah Hotel or Resort.- TradeArabia News Service




Tags: Jumeirah Group | Amex | Sirius |

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