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Swedish furniture brand Hastens opens new store in Dubai

DUBAI, April 20, 2021

Hästens, a leading Swedish furniture brand that has handcrafted the finest beds since 1852, has opened its flagship store in Dubai, inviting residents to explore a range of exclusive beds, expertly crafted to provide the best quality of sleep. 
 
The expansive 4,000-sq-ft flagship store, located on Sheikh Zayed Road, will showcase Hästens latest concept, representing a comprehensive destination for visitors to immerse themselves in the full Hästens experience while having the opportunity to test, feel and touch the brand’s ultimate bed collections, including linen and accessories, said the statement from the company. 
  
Recognised for making the best handcrafted beds in the world, every Hästens bed is handmade using only premium sustainable natural materials and techniques handed down through six generations. 
 
Hästens’ rich history started in the Swedish town of Köping - where the beds are still being made today – and goes from its roots as master saddlers to being Royal purveyors, a journey filled with passion and skill, it stated. 
 
Upon entry, visitors will delve into the world of Hästens and embark on a journey to discover what it takes to achieve a good night’s sleep, said a top company official. 
 
"Having built a very strong clientele in this market over the past few years, we are delighted to be opening this flagship store in partnership with the Mattress Store Group – a market leader in the UAE for sleep solutions – and to provide our customers with a full immersive Hastens experience," remarked its Regional Director IMEA Ludovic Létrillart. 
 
More than ever, people value their comfort and their home living environment and acknowledge the importance of natural materials, craftsmanship and long-lasting quality furniture.
 
"We are on a mission to help people sleep better and live a better life and are committed to keep fulfilling our clients search for excellence, quality and better living," he added.-TradeArabia News Service



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