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B2B digital platform Hyke announces UAE, Saudi debut

DUBAI, November 15, 2020

Hyke, an innovative digital distribution platform that helps bring manufacturers and retailers closer, has announced its debut in the UAE and Saudi Arabia. 
 
An app-based platform, Hyke is powered by artificial intelligence (AI), machine learning, and predictive analytics, complemented by a robust supply chain that balances efficiency and speed.
 
It is aimed at helping suppliers meet retailers through a proper channel designed to accommodate a holistic and robust network backed by relevant technology, supply chain infrastructure and market reach in just a few clicks, enabling the whole journey and transaction is a seamless and frictionless manner, said a statement from Hyke. 
 
Businesses have seen significant transformations in the current year, with the pandemic causing several sudden changes in the business environment. There has been an increase in the demand for online availability, efficiency in supply chain and market response. 
 
It is a brilliant initiative to fill these gaps and remove any friction that exists in the product journey from the manufacturers to the retailers, it stated. 
 
Founded this year, Hyke is a B2B digital platform that is well versed with market research of the smartphone distribution in UAE, Saudi Arabia and Levant region. 
 
It had recently signed an operating partnership with popular entities like Saudi Arabia Telecom Company (STC), Zain Telecom, Oppo and Realme, to name a few, to look after its supply chain infrastructure and enhance its operational efficiency. 
 
These renowned suppliers will provide Hyke with the stock, and the B2B platform, in return, will be responsible for distributing the smartphones to its retailers situated across the UAE and saudi Arabia. 
 
"Now retailers can effortlessly request for an order for the stock through the Hyke app by placing order," said a company spokesman. 
 
"User can have control over a dashboard which navigates through various information on orders, availability of stock, prices, duration, credit invoice and many other incentives which can be claimed instantly," he stated. 
 
Starting from the telecom industry, Hyke aims to build the most robust, innovative, and effective digital distribution experience for its users and to also to provide its services to other sectors such as electronics, accessories, and groceries, said the spokesman.
 
Hyke has successfully this year accommodated over 5,000 stores and more than 8,000 in-store staff from its targeted network which covers the majority of the market and making it already the player with the highest reach, he added.-TradeArabia News Service



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