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Citizen Watches expands retail presence in the UAE

SHARJAH, September 28, 2019

Premium Japanese watch manufacturer Citizen has announced plans to open several retail outlets across the UAE as part of its regional expansion strategy. The group recently opened its new kiosk at Sharjah’s Sahara Centre.
 
The exclusive boutique will offer a comprehensive range of models including Citizen Eco-Drive, Promaster, Satellite Wave GPS and Citizen L for ladies among various other affordable price range collections, said a statement.
 
The decision to open a kiosk in the bustling and vibrant Sahara Centre, located on the Dubai-Sharjah highway, is in line with the brand’s expansion strategy to establish a strong visual presence within the retail environment. 
 
Its aim is to cater to the evolving preferences and shopping behaviours of modern customers. 
 
In addition to the traditional bricks-and-mortar concept, Citizen also boasts a state-of-art online store that attributes to the overall sales within the GCC region. 
 
Keiji Kato, the general manager of Citizen Gulf, said: "This new outlet forms part of our plans to provide more customer touch-points across the UAE where malls continue to thrive. We are constantly identifying new opportunities to convey Citizen’s strengths as an established watchmaker that combines innovative technology and craftsmanship with affordability."
 
"There is great diversity in our collections too, and by having physical presence in a retail environment we can highlight this very effectively. In the ever-evolving retail landscape, we are proud to be one of the few players that operates both online and offline channels," he added. 
 
Citizen is a true “manufacture d'horlogerie” with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. 
 
Since its founding in 1918, Citizen have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. 
 
Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our propriety light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.-TradeArabia News Service



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