Friday 25 September 2020

Puma, Pirelli collaborate to launch new shoe

UAE, May 8, 2019

Puma, one of the world’s leading sports brands, has collaborated with Italy-based Pirelli, a premium tyre manufacturer, to launch its latest shoe the Replicat-X.

For the first time, Puma and Pirelli join forces to bring control to customers’ feet, said a statement from the company.

Combining Pirelli’s Cinturato Blue tyre, used at the top level of racing with Puma’s motorsport heritage, the new shoe is designed to perform like a modern supercar, bringing the track to the street, it said.

The Replicat-X sports an "oversized" full rubber outsole, with a comfortable moulded sock-liner, it added.

Pirelli’s unique Cinturato Blue tread pattern on the sole – used to generate maximum traction at wet races - provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road, said the statement.

The Replicat – X in the first colourway was pre-launched on April 26 in selected stores, and will be available from May 15, it stated. – TradeArabia News Service


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