Monday 21 January 2019

Huawei, Porsche team up to design smartphone

DUBAI, December 11, 2017

Huawei Consumer Business Group (CBG) and Porsche Design Group have united to create an ultra-luxury designer smartphone, the Porsche Design Huawei Mate 10.

The model epitomizes the elite lifestyle with a premium look and feel featuring a distinguished Porsche racetrack stripes design to show off its speed heritage.

 The signature craftsmanship sports a polished ceramic-texture design and is exclusively available in exclusive Diamond Black colour. Inspired by the Porsche Design’s aesthetic craft, which is famous for its seamless curved edges and extremely smooth aesthetic, the graphite-coated texture and symmetrical design is mirrored in the Porsche Design Huawei Mate 10.

The limited edition model is driven by intelligent performance - intelligent speed, intelligent power and an intelligent camera. The Porsche Design Huawei Mate 10 is the most powerful Mate Series smartphone, with a 6GB RAM + 256GB ROM storage solution that maximizes performance.

Also the world’s most powerful Artificial Intelligence (AI) smartphone, the best in class device boasts a customized User Interface that complements the overall design to showcase the unique sense of speed and customization of Porsche Design.

Gene Jiao, president of Huawei CBG, Middle East & Africa said: “The UAE is a market that appreciates and honours innovation and craftsmanship just as much as we do, which is why we believe our latest limited edition will be sought after by trendsetters across the emirates.

“The Porsche Design Huawei Mate 10 is built for luxury aficionados, purveyors of style and the crème de la crème of society, who want to experience the joy of unmatched speed, unsurpassed performance and unrivalled design. Just as Huawei is known for its innovative and intelligent devices, Porsche is renowned for its high horsepower and design standards, making this the perfect partnership to develop a unique, luxurious and brilliant model. We deeply value partners with a passion for performance and design.”

Featuring Kirin 970, the world’s first smartphone chipset with a dedicated Neural Network Processing Unit, the Mate 10 series marks the beginning of a new era of smartphone development, a statement said.

The Porsche Design Huawei Mate 10 is delivered in the UAE in special premium packaging with exclusive accessories and VIP member services.

The Porsche Design Huawei Mate 10 comes in exclusive Diamond Black Colour and is available for purchase at the Huawei brand store located on level 2 at the Dubai Mall and other selected stores across the UAE. The luxury model is priced at Dh5,299 ($1,442).

The Porsche Design Huawei Mate 10 comes with Mate 10 Care offer that includes an initial six months screen damage warranty service available at all Huawei Service centres across the UAE. Mate 10 Care programme also includes one-time free engraving service and device sanitizing. – TradeArabia News Service

Tags: Porsche | Design | Huawei | Mate 10 |

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