Tuesday 18 September 2018

Japan’s Freetel enters Egypt smartphone market

DUBAI, September 24, 2017

Plus One Global, the Tokyo-based maker and seller of Japan’s Freetel brand of budget smartphones, has launched in Egyptian Market in partnership with Egypt's largest smart phone distributor, MTI Group.

The expansion that will include landings in 10 countries in the Middle East and Africa, a statement said.

Plus One Global began as a startup in 2012, offering low-cost mobile services using lines leased from NTT Docomo and developing its own brand of smartphones, which are made to specification in China and sold both in and outside Japan under the Freetel brand name.

Plus One launched its first major overseas push in the Mena region in the beginning 2017 in Ghana partnership with nation's largest retailer Telefonika&  and online retailer Tigmoo and currently sells over 100 retailers across, nation.

In July, Freetel established a tie-up with Africa's largest Distributor; TD Africa to make devices available in Nigeria, Africa's largest smartphone Market. Subsequently, Freetel launched Ice2, a $36 smartphone in Nigeria in partnership with Google and MTN.

Freetel Smartphones are available in United Arab Emirates, Ghana, Nigeria, Egypt & Saudi Arabia at over 1200 retail stores and all major online retailers in the region.

Freetel is planning to expand to five additional markets in the region including Saudi Arabia & South Africa by 2018, the statement said. – TradeArabia News Service

Tags: Egypt | MTI |

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