Dubai-based online retailer Souq.com has entered into an agreement to purchase Wing.ae, an on-demand delivery and courier e-marketplace in the UAE, providing mobile and web-based user-friendly delivery solutions.

Souq.com previously invested in Wing.ae and will be acquiring 100 per cent of the company, a statement said.

Wing.ae now has the full backing of Souq.com, a subsidiary of Amazon.com, and this investment demonstrates the continued commitment of all three companies to provide Souq.com customers with a world class experience, it added.

Wing.ae will continue to invest in growing its same and next day delivery service in the region, enabling greater convenience for Wing.ae’s customers, including Souq.com.

Ronaldo Mouchawar, Souq.com CEO & co-founder, said: “At Souq.com, our customers will remain our key focus and we will continue to deliver an exceptional online shopping experience. Fast dependable delivery is key to this, and Wing.ae provides Souq.com customers with more convenience for their same and next day delivery. With Amazon’s support, we are putting all our efforts in providing an ever-improving shopping experience for customers in the Middle East.”

“The UAE is a leading e-commerce and smart hub in the region, and in this demanding business we work to fill the logistics supply gaps to offer customers the excellent service they want as fast as possible,” said Muzaffar Karabev, CEO and co-founder of WING.ae.

“With the support of Souq.com, Wing will accelerate investments into our technology, infrastructure and regional coverage to provide innovative delivery solutions and to make online shopping for Souq.com customers and merchants even more convenient.” – TradeArabia News Service