Sunday 24 June 2018

Huawei launches P10 and P10 Plus in UAE

DUBAI, April 11, 2017

Huawei has launched its highly anticipated P10 and P10 Plus smartphones that set a new standard for modern portrait photography, in the UAE.

Building on its commitment to deliver an exceptional smartphone photography experience, the new devices surpass the industry standard with the Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition – a leap forward in smartphone camera technology, the company said.

Recognising the creative eye in today’s smartphone user, Huawei partnered with Leica to bring users cutting-edge new camera features that make every shot a cover shot. With the first front-facing camera co-engineered with Leica, both P10 and P10 Plus camera capabilities ensure high quality, timeless portraits.
“At Huawei, we’re always inspired by people’s lives and habits. In today’s fast-paced environment it’s hard to always live in the moment yet the ability to beautifully capture and document our experiences helps us preserve our best moments and memories. It also helps us express ourselves creatively and tell our stories better. With the Huawei P10 and P10 Plus, our ambition is to offer people a compelling photography experience by putting the power of a photography studio in their pocket, together with standout features that redefine portrait photography”, said David Wang, UAE country manager, Huawei Consumer Business Group.
The devices are the first smartphones with precise 3D facial mapping technology, portrait enhancements, and dynamic illumination. The camera has a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms. When paired with the dual camera Optical Image Stabilization (OIS) solution and the industry’s first dual camera pixel binning technology, the P10 and P10 Plus offer superior night shot capabilities. Additional studio-level portrait tools and illumination effects were also developed based on extensive research, it said.
Huawei’s studio-level portrait features create more natural-looking photos than ever thanks to P10’s artistic imaging algorithm, which is based on extensive research of various different face shapes and skin colours. By understanding the relative position of each facial feature and the uniqueness of skin type, portrait enhancements can be applied in a customised and more natural way, it said.
Dynamic illumination enables professional studio re-lighting capabilities. Made possible by Huawei’s facial detection technology, it understands the relative position of each facial feature and ensures portrait enhancements can be applied in a more natural/beautiful way.
The devices also boast remarkable technology and design features with the introduction of the powerful Kirin 960 processor, an all-new EMUI 5.1, as well as a fingerprint sensor on the front. With 3,200 mAh for the P10 and 3750 mAh battery for P10 Plus, both smartphones support Huawei SuperCharge technology. The low voltage, low temperature fast charging solution comes with a super safe 5-gate protection mechanism, which offers real-time voltage, current and temperature monitoring to make charging not only fast but safe.

The devices are available in Dazzling Gold, Dazzling Blue and Graphite Black dolours. A hyper diamond cut gives the phone a glossy finish but prevents fingerprint smudges.
The Huawei P10 is available at Dh1,899 and P10 Plus costs Dh2,599 and will be available starting April 13 at select retails outlets across the UAE.  - TradeArabia News Service

Tags: Huawei | Smartphone | P10 |

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