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LG unveils new Signature Oled TV model

LAS VEGAS, January 7, 2017

LG Electronics (LG) took the stage at CES 2017 to unveil its newest top-of-the-line LG Signature Oled TV W as the pinnacle of its new lineup of flat-panel TVs.

Featuring Dolby Vision and Dolby Atmos sound, the new lineup includes a total of ten different models, highlighted by the 2017 CES Best of Innovation Award winner, the 77-inch LG Signature Oled TV W exemplified by its Picture-on-Wall design.

The LG 2017 Oled TV lineup, consisting of models 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7, will continue to live up to its unrivaled ability to reproduce the most lifelike images of any TV product with perfect blacks, infinite contrast and an expanded color gamut.

The company’s latest Oled TVs are built on this foundation of excellence and come with a number of new cutting-edge features designed to transform the TV into a comprehensive entertainment hub.

These TVs feature the amazing blade-slim design of the B7 and C7 series, Picture-on-Glass design of the E7 and G7 series and the unique Picture-on-Wall design of the newest W7 series.

The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone. The W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion.

“With Dolby Vision and Dolby Atmos integrated tightly into our newest Oled products, viewers will be able to recapture the magic of the cinema and experience their favorite movies with their original clarity, depth and imagination intact,” remarked Brian Kwon, president and CEO of LG’s Home Entertainment Company.

“The stunning new TVs on display at CES this week demonstrate our commitment to innovation and leadership in OLED and the premium TV market globally,” he added.

The Oled panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall with only magnetic brackets, eliminating any gap between the TV and the wall.

The sense of immersion is completed by up-firing speakers and unrivaled Dolby Atmos sound. This design of the W7 series invites the illusion of gazing out a window, not of watching TV, he stated.

According to Kwon, the W7 Oled TV series builds on LG Oled’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, with one billion possible colors.

What’s more, all LG’s 2017 Oled TVs use Ultra Luminance technology to deliver greater brightness where needed.

Leveraging the high dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision elevates the home TV viewing experience by delivering greater brightness and contrast as well as a fuller palette of rich colors, stated the top official.

Dolby Atmos puts viewers inside the action with rich sound that fills the entire room – even the space overhead – with powerful, moving audio that flows around the audience. Dolby achieves this by isolating the relative location of each sound to create incredibly intricate audio that is as rich and multi-layered as the real world.

As the first TV in the world to offer Dolby Atmos, 2017 LG Oled models can deliver content with both cutting-edge imaging and state-of-the-art sound technologies simultaneously, creating an entertainment powerhouse.

Together, Dolby Vision and Dolby Atmos deliver a comprehensive solution supported by professional content creators and distributors the world over.

Over 80 studio titles are compatible with Dolby Vision and more than 100 titles are currently available for Dolby Atmos, with 25 available in both formats.

Featuring the latest version of LG’s intuitive webOS smart TV platform, version 3.5, viewers will have no trouble accessing premium HDR content online, said the company in a statement.

In order to offer viewers access to the most convenient home cinema experience possible, LG has partnered with leading digital content providers such as Amazon, Netflix and Vudu, it added.-TradeArabia News Service




Tags: LG | Dolby Atmos | Signature Oled TV | CES 2017 |

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