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Mouchawar ... empowering buyers.

Souq.com launches new sales campaign

DUBAI, March 27, 2016

Souq.com, a leading e-commerce company in the region, has launched major sales campaign with a tag line “It’s yours”, offering over 1.5 million products at the most competitive prices.

The company will mark the new campaign with a huge sale event, the ‘Everything For You Sale’ from March 27 to April 2.

Following its recent Dh1 billion ($275 million) funding announcement, Souq.com is implementing its dynamic new plans - launching new product categories and bringing even more value to its customers and merchants, a statement said.

Ronaldo Mouchawar, Souq.com CEO and co-founder said: “E-commerce today is empowering buyers to make better choices as they have access to more brands and options on click of a button and hence get the best value.”

“E-commerce also enables small and medium businesses to grow exponentially by the power to reach millions of customers on one platform.  At Souq.com, we understand the untapped spending potential in the region as well as the key drivers which will convert consumers to shop online more, or for the first time, and so this is a key part of our strategy moving forward. As part of our new ‘It’s yours.’ campaign, we are proud to further broaden our portfolio across fashion, beauty, lifestyle and home categories which will convert into a better experience for our new and existing customers.

“We are constantly innovating and evolving across our platform - we recently updated our logo and brand identity as well as added more effective features on the website and mobile app to improve the consumer experience whilst shopping on the go,” he added.

The ‘Everything For You Sale’ will see 7,000 new deals on all categories with a special focus on the new ones. Hundreds of new fashion clothing, shoes and make up brands have been added to Souq.com’s vast portfolio to further enhance its offerings. – TradeArabia News Service




Tags: Souq.com | E-commerce |

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