Al Ain Water launches 'MyAgthia' smartphone app
DUBAI, March 10, 2016
Al Ain Water, a leading bottled water brand in the UAE and a key product in Agthia’s Consumer Business Division portfolio, has enhanced its home delivery service by launching the 'MyAgthia' smartphone application.
Available on both Android and iOS platforms, the application provides a personalised account dashboard and improves a consumer’ experience by simplifying the order-to-delivery process, said a statement.
Fasahat Beg, executive vice president, Agthia Consumer Business Division, said: “Today’s digital environment has fundamentally changed the way people buy. As research indicates, UAE has the highest smartphone penetration in the region with 64.6 per cent of mobile phone users in 2015, and is expected to reach 74.6 per cent by 2018.
"As a brand that is constantly evolving to adapt to changing consumer behavior and demands, Al Ain Water strongly believes that building a strong brand in this digital age is of utmost importance. Through the MyAgthia initiative Al Ain Water will enhance the user experience and increase consumer interaction through relevant touchpoints.”
The new application which is presently available in English will soon be followed by an Arabic version, said the statement.
MyAgthia features an e-wallet for online recharge, geo-tagging for higher precision in delivery, real-time notification on delivery status, promo codes to avail attractive deals, and the ability to pause delivery service during vacations.
It also lends customers greater control over transactions by providing payment details and credit top-up history.
The MyAgthia application, which primarily targets customers of the five-gallon variant for consumption in homes and offices, will also support an instant ‘feedback and requests’ option to improve the brand’s customer service, said the statement.
The initiative will enable Al Ain Water to build on a more accurate database to further improve its services, while bringing greater seamlessness to its online presence, it added. - TradeArabia News Service
