Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across Mena, has launched a charity campaign which is set to provide great moments for children in need during the festive season.

Starting this week, visitors to Majid Al Futtaim’s leisure and entertainment brands will be given the opportunity to donate a great moment to a child in need, so they can experience the joys the festive season brings. The donation can either be a portion of the customer’s purchase or can match their own purchase.

Alain Bejjani, chief executive officer, Majid Al Futtaim – Holding said: “Each year we look for exciting new ways to share great moments with our customers and beyond during the festive season. This year, we are asking all visitors to our outlets to share some of those great moments with children who deserve a moment of true happiness. Throughout December, we hope to make fond memories for children who deserve them most.”

Once a donation has been made, consumers can visit givegreatmoments.com to access more information about the campaign and also witness the impact of their donation on the children who receive them.

Consumers can also join the conversation about the campaign online using the hashtag #GiveGreatMoments. Donations can be made at a range of Majid Al Futtaim destinations including Magic Planet, Ski Dubai, VOX Cinemas and Carrefour until the campaign ends on January 7. – TradeArabia News Service