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MSGM opens first Mideast store in UAE

DUBAI, November 19, 2015

MSGM, an Italian contemporary luxury brand well known for its young and motivated concept, has opened its first monobrand store in the Middle East.
 
Bin Hendi Enterprises, a leader in fashion, watches and jewellery, has collaborated with MSGM to bring the brand to the UAE, said a statement.
 
The brand’s fourth store worldwide is located at The Dubai Mall, in Fashion Avenue and covers more than 100-sq-m.
 
A trunk show featuring the brand’s latest menswear, womenswear and accessories was the highlight of the store opening event attended by officials from Bin Hendi and VIP guests.
 
Created in 2009 by creative director Massimo Giorgetti, MSGM is well known for its ability to captivate trends due to its young and motivated team. Giorgetti’s skills as a seasoned DJ helped him seamlessly mix and match his passion for music, art and aesthetic into an iconic brand that boasts a kaleidoscope of colours, shapes and lines capable of catching public interest and attention. 
 
The concept for the Dubai boutique, as with all MSGM boutiques, was conceived by Massimo Giorgetti, in collaboration with CLS Architetti together with a team of local architects, said the statement.
It features flexible, modular iron structures to create a dynamic exhibition of products, alternating with black and white marble surfaces broken up by a fluorescent yellow line as a distinctive signature of the brand.
 
The lighting is uniform, like that of a museum, diffused by neon tubes emerging from the ceiling in various geometrical forms. On the racks, the clothing appears enveloped in a special light that exalts the colours and contextualises the garments perfectly within the space, it added. - TradeArabia News Service



Tags: UAE | Middle East | open | Store |

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