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InnJoo launches new smartphone on Souq.com

DUBAI, November 16, 2015

InnJoo, a leading smartphone brand in Middle East, has launched its new 5.5-inch full smartphone, Fire Plus. 
 
The new slim edge smartphone has been equipped with full HD IPS smartphone screen that offers clear visual effect even under strong outdoor lighting conditions, said a statement.
 
The company has tied up with the Middle East region leading e-tailer, Souq.com in an exclusive arrangement to sell Fire Plus smartphone only at Souq.com for SR399 ($106) to the customers in Saudi Arabia.
 
The Fire Plus comes in 3G and 4G LTE versions, and both the devices have 2GB built-in RAM that comes with 16GB of inbuilt storage and supports expandable storage via microSD card (up to 128GB).
 
InnJoo Fire Plus is available in three colours - the shining gold, holy white and special customized natural bamboo. The handset is backed by a long-lasting, fast charging 3600mAh battery, which can deliver up to 22 hours of talk time and up to 330 hours of standby time. 
 
The new smartphone sports an advanced HD 13-megapixel rear camera, and dual-LED flash. There is also a five-megapixel front-facing camera also onboard.
 
The 3G version of Fire Plus is powered by 64-bit Octa-core powerful processor to deliver consistent performance at faster speed and keeps multitasking with a lower consumption.  The Mali-400 MP GPU ensures great colour display and a feature rich user experience.
 
The Fire Plus LTE comes with enhanced 64-bit quad-core CPU and the improved Mali-T720 GPU to offer a speedy LTE connection upto 150Mbps download speed while surfing the internet highway on mobile. 
 
It works with the latest Android 5.1 Lollipop, and comes with built-in stylish, extremely light smart desktop manager, FlyLanucher to optimise the phone and improves the overall android phone experience like never before.
 
Tim Chen, co-founder and chief executive officer, said: "We are delighted to announce the launch of InnJoo Fire Plus in the kingdom. It is one of the most affordable 5.5-inches Full HD IPS screen Octa-core and Quad-core smartphones in the market. This move will further consolidate our position in the market.
 
“We will continue to disrupt the market in association with our strategic partner Souq.com in achieving our mission to offer world class products at the most affordable price to the consumers in the emirates." - TradeArabia News Service



Tags: Saudi | Fire | Souq.com | Smartphone | Plus | InnJoo |

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