Reem Mall, the new up-and-coming entertainment, leisure, dining and shopping destination in the heart of the new Abu Dhabi, UAE was yesterday (November 11) unveiled to the region’s retailers.

At a special event, senior executives from Reem Mall, mSquared, and from NREC and UPAC, the developers behind the project, gave the first public presentation on what will become Abu Dhabi’s outstanding destination mall.

Reem Mall plans to bring a wide range of unique family-focused retail, leisure and entertainment offerings to residents and visitors of the UAE capital. Home to the world’s largest indoor snow-play park, the development is set to include some 450 stores including 85 food and beverage outlets.

Samuel Sidiqi, chief executive officer, said: “Together with UPAC, we have secured the expertise, the partners and the funding to develop Abu Dhabi’s outstanding destination mall.  More than two years of planning has gone into the design of what will be the place to shop, eat and play in the nation’s capital.”

Retailers representing scores of international brands had the opportunity to see, for the first time in a public forum, detailed plans for Reem Mall, as well a new fly-through video highlighting its many unique aspects.

Shane Eldstrom, chief operating officer, added: “We set ourselves the goal of creating something amazing for Abu Dhabi’s retail market.  This mall will stand out not just regionally but globally.

“Today is an important milestone: the first time for retailers as a group to really understand what’s coming at Reem Mall.  It is a proud moment for our team to showcase this amazing project.”

The mall is expected to open in 2018. – TradeArabia News Service