Awok.com witnesses shift in UAE consumers’ purchases
DUBAI, July 3, 2015
UAE-based online retail specialist Awok.com has witnessed an increase in sales between Iftar and Sohour times in the emirates.
It has been monitoring UAE consumers online shopping behaviour during Ramadan and demostrated that post-Iftar time is popular for online shopping for those fasting who have just broken their fasts.
The statistics revealed that the site has experienced a 35 per cent increase in sales in the period directly after Iftar time and before Suhour indicating that those fasting are using their time in the evening to shop for products online.
The most popular product categories for online shopping during Ramadan are home and kitchen appliances suggesting that consumers who are fasting during the day are using their time in the evening to buy items that they require for cooking large Iftar meals for their families, it reported.
Ulugbek Yuldashev, managing director of Awok.com, said: "Ramadan is the time of the year where people sit down to enjoy Iftar and Suhour with their family and friends. We appreciate that people will be preparing large dishes of hummous, labneh, knafeh, firni and biryani for their families to enjoy.
"We have ensured that awok.com has a large stock of kitchen appliances such as hand blenders, meat grinders, rice cookers etc so our customers can purchase all their goods easily online without having to leave the comfort of their homes." - TradeArabia News Service