Starbucks Coffee Company has launched its ready-to-drink chilled coffees Starbucks Discoveries in the Middle East.

The Starbucks Discoveries range will be sold in the chilled section of supermarkets and convenience stores across Saudi Arabia, Kuwait and UAE, said a statement.


The coffees are made with top-quality Fairtrade certified, 100 per cent arabica Espresso Roast coffee, like the beverages in the Starbucks stores, it said.

The ready-to-drink portfolio will include three global classic flavours - Starbucks Discoveries Seattle Latte, Starbucks Discoveries Chocolate Mocha Latte, and Starbucks Discoveries Caramel Macchiato Latte.

Joern Staas, business development director, said: “We have listened to our customers in the Middle East and it is exciting to see such popular demand for Starbucks coffee in this region. Starbucks Discoveries provides coffee lovers with new ways to enjoy their favourite drink on the go and we believe our ready-to-drink chilled coffees match the needs and taste preferences in the Middle East.

“Our ready-to-drink portfolio is authentic to the Starbucks unique coffee flavor profile and it demonstrates our commitment to bring quality coffee to customers outside of our coffee houses.” - TradeArabia News Service