Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in Middle East, has launched a special promotion on its full range of Serta mattresses and accessories this summer and Ramadan.

DFMC has the license to manufacture and market branded products from US-based Serta, one of the world’s largest mattress brands.

Besides Serta, the company also makes King Koil branded products at its production facility in Dubai.

Huge discounts ranging from 30 to 50 per cent are being offered to consumers on pillows, mattress protectors, mattress topers, duvets and linen sets, said a statement from the company.

Products such as the microsupport gel infused visco foam pillows will be sold in discounted prices. These pillows come in two grades – Mirth Pillow and Crest Pillow provides unparalleled comfort and support for a sound sleep, it stated.

The I-series mattress collection is also on sale. The collection includes “Bon Vivant” and “Chronicle” mattresses and a new grade called Optimus, a pillow top design mattress with posture spiral innerspring technology that provides as much as 80 per cent more support than single coil designs is also added to the collection.

Serta I-collection and I-series mattresses have been designed to feel like traditional memory foam, but with superiority to provide customers an extremely comfortable, more supportive and cooler sleep surface.

Some of the mattresses are available with an adjustable bed base in order to deliver the optimum comfort and maintain the feel factor for a totally customizable bedroom experience.

Established in 1993, DFMC is a multinational company with its corporate office in Dubai and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain and Oman. The group had recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.-TradeArabia News Service