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Cristiano Ronaldo’s footwear collection

Marka launches Cristiano Ronaldo’s footwear collection

DUBAI, May 20, 2015

Marka, the first public joint stock company focused on retail sector in the UAE, has announced the launch of ‘CR7 Footwear,’ the new exclusive footwear collection from Portugal and Real Madrid top footballer Cristiano Ronaldo.

The debut collection for CR7 Footwear will be available in the GCC stores at the same time as the brand’s global launch and will be found exclusively at Galeries Lafayette, The Dubai Mall, Dubai, UAE, said a statement from the company.

Based around Cristiano Ronaldo’s star qualities as renowned football player and inspiratrion for millions, CR7 Footwear appeals to consumers who identify themselves with excellence, performance and sophistication, it added.

CR7 Footwear targets individuals who aspire to combine luxury fashion with a casual lifestyle, with the new range featuring three distinct sub-collections; ‘Cristiano Ronaldo,’ ‘CR7’ and ‘CR7 Junior’.

Ronaldo said: “I really enjoyed launching my CR7 collection. I spend a lot of time in football boots for work and having great footwear is very important to me, both on and off the pitch, so I wanted to create something that is smart, is amazing quality, that looks good and that other people can share.

“All of my CR7 ranges are based on the same principle – classic, timeless styles that have an understated yet premium look. I worked really hard on this collection to make sure that the range is both stylish and versatile,” he said.

“We’ve used some of my favourite colours and have paid a lot of attention to small detail in the shoes. I really like the process and it’s been great working together with the team,” he added.

Marka was named CR7 Footwear’s exclusive franchise operator for the GCC in September 2014, and has planned an expansion strategy that will see the opening of 11 mono-brand stores across the GCC within the next seven years, said the statement.
 
Nick Peel, CEO of Marka, said: “Marka Fashion was launched with a vision to be the leader in the affordable luxury retail category. Our exclusive partnership with CR7 Footwear is testament to this aim and demonstrates our ambitious growth strategy and international ambitions.”

“CR7 is one of many brands we plan on rolling out in the region; we are confident that they will all resonate with discerning clientele across the GCC,” he added. – TradeArabia News Service




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