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Azadea launches European fashion brand in Kuwait

KUWAIT, May 17, 2015

Azadea Group, is a premier fashion and lifestyle retail company, recently launched the European brand Reserved at the Marina Plaza in Kuwait.

The event was accompanied by the presence of the press in addition to a large audience who toured the Reserved store. A styling corner was allocated in the store for the attendees whereby they had the opportunity to define their style and discover their fashionable self, using the Reserved collection of hip and trendy garments.

Three Kuwaiti fashion bloggers joined the launch of Reserved to share their fashion tips through which some attendees turned to for style inspiration. The styling corner provided all attendees with instant, up-to-the minute styling advice to help identify or build on their fashion persona.

A photo booth in the store allowed the attendees to capture their memories at the store while posing with Reserved prop designs. Live upbeat music was played by a DJ.

Reserved’s women and children collections highlight simplicity and a laidback style with a vintage flair, featuring use of pastel shades, washed denims and bright, sunny tints carrying a summer party vibe coupled with retro font imprints and sporty elements.

On the other hand, the colour palette in the men’s collection carries fresh feelings, a statement said.

The event was concluded by honouring the media and all the attendees. Reserved handed out branded gifts as a token of appreciation for everyone’s support for bringing the brand to Kuwait. – TradeArabia News Service




Tags: Azadea |

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