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Abu Issa opens Degrenne Paris flagship store in Dubai

DUBAI, April 30, 2015

Abu Issa Holding, a leading business conglomerate in the Middle East, has launched the GCC’s first flagship store of Degrenne Paris, a leading French manufacturer of exclusive home and kitchenware, in Dubai, at Citywalk, on Al Wasl Road.

The company is targeting the UAE’s $75 million culinary and tableware industry that is fuelled by the boom in the hospitality industry, and an expanding residential sector reflected in the addition of an estimated 28,000 new units last year alone, according to the latest Jones Lang LaSalle (JLL) report.

Degrenne Paris is already present in Bahrain, Qatar and the UAE, said a statement.

The new Dubai store, however, has been developed as the brand first flagship store in the region, and heralds a dynamic growth strategy planned by the renowned kitchenware retail brand for the Gulf, according to Fawaz Idrissi, senior vice president of Abu Issa Holding.

“Citywalk on Al Wasl Road is the perfect choice for us to make our regional foray, as the area has impressive retail frontage that offers a sensational shopping environment. The new Degrenne Paris is targeting residents and GCC tourists visiting Dubai,” he said.

The location of the store in an open retail complex presents an ideal shopping environment for those looking for high-quality kitchenware, said Idrissi.

The new store will stock a comprehensive range of tableware catering to restaurateurs and hoteliers, including dishware, crockery and glassware, each boasting designs that have been meticulously crafted by industry professionals, he said.

“Used by celebrated chefs worldwide, and honoured with awards for innovation, Degrenne Paris products stand apart through their elegance and quality, offering unique and timeless styles that could be modern or classic, matching the theme of any restaurant,” Idrissi pointed out.

During the launch event, Degrenne Paris announced winners of the social media competition centred on Degrenne Paris during the month of April.

The grand prize is a trip to Paris for two people and a three-night stay in a five-star hotel. - TradeArabia News Service




Tags: Dubai | paris | flagship | open | Store |

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