After a month long celebration, the shoppers at the special edition of Dubai Shopping Festival saw the culmination of the biggest gold promotion yesterday (February 7), giving out prizes of gold worth 40 kg and 8 carat diamonds to raffle draw winners.

The Dubai Gold and Jewellery Group (DGJG), in association with Dubai Festivals and Retail Establishment (DFRE) gave out prizes worth a total of Dh15 million.

DSF 2015 also saw Dubai accomplishing another Guinness World record, this time for the longest handmade gold chain in the world, which covered 5.5 km in length and weighed 256 kg. The chain, which features more than 4 million links, was manually crafted by 100 craftsmen over 45 days for 10 hours each day.

Tawhid Abdullah, chairman of DGJG, said: “Celebrating 20 years of the Dubai Shopping Festival, we planned to organise an extraordinary experience for our customers and retailers and with the support of Dubai Festivals and Retail Establishment (DFRE), we were able to do exactly that. This DSF we not only launched the biggest gold and diamond promotion but we also set another world record to mark the 20 years of collaboration with DFRE. Backed on such grand promotions, the group saw tremendous increase in footfall within all jewellery retail partners, reporting a 25-30 per cent increase in gold sales within UAE. We hope next year we come with something bigger and better for the shoppers and retailers.”

Ann, an Indian design engineer based in Dubai was the fortunate winner of Dubai Gold & Jewellery Group grand prize of the 20 kilo gold. Falling short of words to express her immense excitement, she said, “I have been sleepless from the time I received the call. This has been the first time I have won something so big. My two year experience in Dubai has truly been blessed.”

“This prize definitely gives me the opportunity to do things to my heart’s content. I plan to go on a shopping spree followed by a mini vacation. But the first thing that I would like to utilise this money for is to buy my father his dream car,” she told DGJG. – TradeArabia News Service