Friday 29 March 2024
 
»
 
»
Story

UAE perfume house opens new outlets in Saudi

ABU DHABI, February 7, 2015

AJ Arabia, a new perfume house based in the UAE, has announced the opening of outlets at Paris Gallery in three cities across Saudi Arabia - Riyadh, Jeddah and Khobar.

To mark the launch, AJ Arabia unveiled its luxurious new collection that combines the best of French perfumery with the treasures of Arabian Desert.

The brand was founded by Ali Aljaberi, a chemical engineer who studied marketing, management, communications and media at the University of Sorbonne Paris, Abu Dhabi.

Always passionate about perfumes and with an extensive perfume library of his own, Aljaberi's work and studies took him to Paris, where he had an opportunity to learn about the perfume industry and observe a potential untapped niche in the market: "luxury French-Oriental fragrances with international vision."

Aljaberi said the company would soon be launching two lines - Black Collection and Gold Collection -  which will have perfumes designated by numbers, rather than names. "Both the collections will have in common their Arabian DNA," he added.

According to him, the brand represents the luxury oriental scents of Arabia mixed with flowery and fruity notes from all around the globe.

The bottles and black-and-gold packaging for the fragrances were inspired by the architecture of Sheikh Zayed's Grand Mosque, "which embodies the meaning of luxury and beauty,” revealed Aljaberi.

"Both collections will embody the company's values (authenticity, purity, simplicity and mastery), the Gold Collection will include more Oud- and Amber- based fragrances," he stated.

"All perfumes have been designed for wear by both men and women. It eschew typical gender based marketing “if you like it, then wear it” is a motto of the line, with an aim to take perfumery back to its origin, where scents have no gender," he added.

The brand is available in Parfum 50ML spray exclusively at Paris Gallery Tahlia Center & Red Sea Mall in Jeddah, Paris Gallery Granada in Riyadh and Paris Gallery Al Rashed Mall in Al Khobar.-TradeArabia News Service




Tags: UAE | perfume | luxury |

calendarCalendar of Events

Ads