Visa, Borderfree deal brings top US brands to Mena
Dubai, July 14, 2014
Visa, a leading retail electronic payments network in the world, has partnered with Borderfree, a market leader in international cross-border e-commerce solutions, to offer customers in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the US.
Headquartered in New York, Borderfree operates a technology and services platform that allows US retailers to transact with customers in more than 100 countries and territories and more than 60 currencies worldwide.
Its customer portfolio includes top brands including Bloomingdale’s, Sears, Macy’s, Gilt, Elie Tahari and Neiman Marcus.
The partnership will commence with the Neiman Marcus promotion which will be rolled out in select markets in the Middle East, including the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain.
Visa has partnered with almost 40 banks in the region to exclusively offer cardholders of participating banks duty-free and free international express shipping of goods purchased in excess of $100 through August 20.
The promotion also extends to leading fashion retail brand Elie Tahari, whose Spring/Summer 2014 collection offers a modern take on classic silhouettes for women and men, and Gilt, the online retailer that provides instant access to top designer labels at up to 60 per cent off.
Karim Beg, head of Marketing at Visa Mena, said: “Visa is excited to engage with one of the leading e-commerce platforms in the world and offer customers of select banks the opportunity to purchase products from some of the most coveted fashion and retail brands without leaving the comfort of their homes.”
Michael DeSimone, CEO of Borderfree, said: “The growth of e-commerce has enabled a truly global marketplace and shoppers all over the world expect to be able to buy from the retailers they prefer, regardless where they are based.
“After the success of a similar partnership with Visa in 2013 to bring exclusive savings to shoppers in Singapore, the Philippines and Thailand, Borderfree is thrilled to work with Visa again to offer exciting promotions to shoppers throughout the Mena region where authentic US brands are in demand.” - TradeArabia News Service