Max, a leading value fashion brand in the UAE, has opened its new 24,000 sq ft outlet at Dubai Festival City, its 27th store in the emirates.

Part of Landmark Group, a major retail conglomerate in the Middle East and India, Max Fashions currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya, Tanzania, Iraq and India.

The new Dubai Festival City store will stock the brand's homegrown label of women’s, men’s and children’s fashion -as well as home, footwear, toys, cosmetics and accessories.

The store will also offer the latest Summer collection from Max, said a company statement.

Commenting on the launch, CEO Ramanathan Hariharan said: "The Dubai Festival City store features a brand new look and feel that offers customers an international experience, while providing them with the latest styles and trends at affordable prices, and we’re confident that it will be received extremely well by Max shoppers."

The latest Summer collection is now available in store, which includes a huge variety of on-trend ladieswear, menswear and kidswear to choose from, offering customers ‘More Fashion, More Value’, he added.-TradeArabia News Service