The fragrance and cosmetics market in Bahrain continues on a growth curve with sales expected to touch $29.9 million this year, a leading industry player has said.

Citing the latest data from Euromonitor International, Rasasi Perfumes managing director Salim Kalsekar said the oriental fragrance brand sees a massive growth opportunity in the country, reported the Gulf Daily News, our sister publication.

The company has opened a new store in Busaiteen as part of an aggressive expansion plan in the kingdom.

Rasasi now has nine outlets in the country, said the report.

"Growing economic prosperity in the GCC, together with increased demand for modern oriental fragrances in Bahrain, has actually driven the growth of our brand across the kingdom and we would like to tap into this growth by expanding our footprint here," stated Kalsekar.

"We are constantly on the lookout for strategic locations for our standalone stores in the country, and the new store offers a very central and easy accessibility to our customers in Bahrain," he observed.

"Our new store format aims at enhancing the customer ease and experience. We are following the latest retail trends while being true to our brand and customers," he added.

Kalsekar said the new store was integral to a GCC-wide expansion strategy undertaken by the company.

Rasasi's business has grown steadily over the years since its inception nearly 34 years ago.

The brand operates more than 115 stores across the region - in Qatar, UAE, Oman, Bahrain, Kuwait and Saudi Arabia.-TradeArabia News Service