Huawei, a leading global ICT solutions provider, today (May 11) unveiled its Ascend P7 smartphone, the new 4G LTE-enabled device with top-notch features including ultra-fast connectivity and easier navigation.

The recommended retail price of Huawei Ascend P7 is 449 euros ($617) and will be available across the GCC from June.

With a 5-inch full high definition display, industry-leading 8MP front-facing and 13MP rear-facing cameras, and the latest intuitive Emotion UI 2.3, Huawei Ascend P7 builds on the success of Huawei Ascend P6.

Huawei redesigned Ascend P7 from the inside out, significantly improving the performance of the smartphone’s hardware and software to redefine user experience. At 6.5mm slim, Ascend P7 sets a new record as one of the slimmest 4G LTE smartphones in the market.

“Huawei’s relentless commitment to developing premium quality smartphones over the past three years has paid off. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe,” said Richard Yu, CEO, Huawei Consumer Business Group (BG).

“Today, the launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience.”

"Orange is pleased to witness how Huawei's products and brand have developed since we first identified Huawei as a global contender several years ago. Today's launch of the best-in-class Ascend P7 is an illustration of a strategy and investment that is now paying dividends," said Yves Maître, executive vice president, Connected Object and Partnerships, Orange.

"As a long-term partner, Orange is delighted to provide its customers with the results of this successful relationship."

Huawei Ascend P7 provides an edge with enhanced strength and durability against everyday use with Corning Gorilla Glass 3 front and rear covers. It stands out from the crowd with a sleek, sophisticated metallic appearance created by a seven-layered rear surface treatment with a refined “spin effect” micro-pattern design.

“Huawei Ascend P7 was inspired by the natural curves of a water droplet which instills the phone with a sense of natural purity, and also gives users a more comfortable grip,” said Joon Suh Kim, Mobile Device vice president, Consumer Experience Design Center, Huawei Consumer BG. “It took us months of extensive design refinements to achieve this excellent balance of form and function.”

For intense visual clarity when viewing multimedia, Ascend P7 has a 5-inch FHD touchscreen display with 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio. To suit any style, Ascend P7 is available in a range of fashionable colours including black, white, and pink. – TradeArabia News Service