Desso to launch new carpet collection
Dubai, April 1, 2014
Desso, a global carpets, carpet tiles and sport pitches company with its MEA headquarters in Dubai, is set to launch the extension of its patented Desso AirMaster carpet collection in the region.
The company is targeting architects and interior designers across the region as well as homeowners, with a visually exciting three-in-one collection including the Desso AirMaster Elements and Desso AirMaster Blend aimed at the commercial market, and Desso AirMaster for Home for residential use.
Andre Dulka, regional director, MEA and India, said: “Our Middle East customers rely on us to deliver a highly durable quality-led product every time – whether they are fitting out Grade A office space or looking for a premium home solution. The new Desso AirMaster ranges have been created to not only optimise tailored functionality but also offer more design possibilities for any environment.”
AirMaster has been proven to reduce the concentration of fine dust indoors eight times more effectively than hard flooring, and four times better than standard carpet, according to tests conducted by independent German testing unit, GUI.
Desso AirMaster Elements consists of four different products - Atmos, Cosmo, Oxy and Sphere, which are all available in six neutral colours ranging from warm beige to deep slate to create a smooth, flawless appearance with non-directional organic patterns.
The Desso AirMaster Blend range offers linearity that perfectly complements the universal designs of the original AirMaster collection. It combines lighter shades against a darker backdrop, and is available in six carefully blended combinations including blues, browns and greys, to provide a warm yet professional look.
“Functionality is of primary importance but Desso is equally committed to developing products and lines that have strong aesthetic appeal, and the new innovative Desso AirMaster product ranges play with texture and weave to create a natural feel and design to fit today’s contemporary commercial interiors and homes,” said Dulka.
AirMaster Atmos is a structured and tactile loop pile carpet tile, while the textured loop pile, Oxy, offers a subtly organic and irregular pattern similar to that of dried clay. Sphere has a handmade feel inspired by rustic natural materials and elements adding warmth and texture, whereas Cosmo has an understated linear design with a natural feel.
Desso AirMaster for Home is specially designed for residential use through a robust loop pile carpet with a pure and natural appearance with on-trend appeal.
“The effect of indoor pollution is highlighted in a recent report from the World Health Organisation (WHO), which states that a total of 3.3 million people died globally in 2012 from indoor air pollution,” said Dulka.
“We spend 90 per cent of our time indoors so our choice of floor covering has direct implications on our personal health and wellbeing. To raise awareness of the dangers of bad indoor air quality and demonstrate practical solutions, Desso has launched its ‘Great Indoors’ campaign,” added Dulka. - TradeArabia News Service