Haier, a leading home appliances and consumer electronics brands, has opened its first brand showroom in Dubai.

The new showroom was opened in partnership with Hafet Electrical, the sole distributor of Haier home appliances in the UAE.

It will showcase the company’s diverse portfolio of products and also feature different experience zones to provide customers with the opportunity to interact with the products on display, said a statement.

The new store is offering a 25 per cent discount on all its appliances during the first week of operations (until January 13), as part of the ongoing Dubai Shopping Festival, it said.

Liang Xiao, general manager GCC, said: “We are very happy with the opening of the new Haier showroom, which is part of our strategy to make our products more accessible and also to meet the growing demand of consumers for Haier products.” - TradeArabia News Service