Global jury panel meet over perfume awards
Dubai, October 24, 2013
The Fragrance Foundation Arabia (FFA) recently hosted a jury panel meeting of its annual FiFi Awards at the Musée International de la Parfumerie Grasse, France to evaluate and determine the winners of the Perfume Oscars.
Present at the meeting were Shahzad Haider, chairman Fragrance Foundation Arabia; Noëlie Malamaire, head of the Musée de Grasse and all jury panel members. The jury panel comprises internationally renowned personalities and industry professionals who are contributing to the perfumery industry globally.
Every year the Fragrance Foundation Arabia organizes the prestigious FiFi Awards at different exclusive locations such as previously the Burj Khalifa (2012) and in its fourth edition on October 30 at the Conrad hotel.
For the first time, FFA held its jury meeting in a museum, that is historically located at the capital of perfumery, Grasse in France. The involvement of regional and international fragrance experts in the jury panel determine the winners of the eight categories for Arabic and International fragrances within the 'Fragrance of the year Awards'. The 'Retailer of the Year Awards' and 'My favorite Perfume of the Year' Awards will be decided through a consumer online voting that is open till October 29.
Perfume lovers can join and vote for their favorite scent via fifiarabia.org/award-categories.php.
Jury panel members are experiencing nominated fragrances through a three phase evaluation where the session is regulated and moderated by the head of the jury panel, Ali Jaber.
The process is aligned to the international judging process that is set by the Global Fragrance Foundation headquartered in NYC, United States of America. According to the standards the first phase of the judging mechanism comprises the evaluation of fragrances in seven criteria (inspecting the fragrance in its aesthetic appeal and scent). Evaluation forms consist of a pointing system from 0-3 (0 for not appealing and 3 for highest score).
The second phase allows the jury panel members to openly discuss the fragrances and if required rethink their evaluation made in the first phase and possibly correct their mark.
The judging mechanism is anonymous and jury panel members are excluded from the evaluation of their own manufactured fragrances. – TradeArabia News Service