Marks & Spencer opens revamped Seef Mall store
Manama, October 11, 2013
Leading British retailer Marks & Spencer yesterday opened its refurbished store in Seef Mall, making Bahrain the first country in the world to have all new concept stores of the brand, a report said.
The refurbishment and the opening of a new store in Bahrain City Centre a few months earlier have entailed a multimillion dollar investment with the company expecting high double-digit growth in sales in the kingdom, the Gulf Daily News report said quoting officials.
The company operates in the GCC region except Saudi Arabia through UAE-based Al Futtaim Sons as the master franchisee.
Marks & Spencer Al Futtaim managing director John Cooper said the plan is to significantly expand presence in the Middle East, opening stores in both new and existing markets.
With eight new stores this year, the brand has increased its regional footprint by more than 50 per cent, from 17 stores at the end of December last year.
"Bahrain is a key market for us and it is our intention to continue to explore opportunities to roll out further new concept stores as suitable property becomes available," Cooper said. "Our existing business remains strong, driven by great products and excellent customer service," he added.
Marks & Spencer Al Futtaim head of operations Mark Senior said the brand is known for high-quality fashion, award-winning food and stylish homeware, and the new store format introduced last year has proved a huge success in providing a visually stunning shopping experience whilst improving customer navigation and brand awareness. - TradeArabia News Service