Epson launches full-colour coupon printer
Dubai, September 24, 2013
Epson, a global imaging and innovation leader, has announced the Middle East launch of its only POS printer for full-colour coupons, featuring a compact design for easy installation at the till point.
The Epson TM-C710 printer is a one-stop choice for coupon campaigns and helps increase revenue and customer loyalty, a company statement said.
By printing colour coupons at the time of transaction, the TM-C710 lets commercial establishments reach all their customers for targeted marketing, it added.
High-quality colour printing makes coupons stand out from receipts. It increases promotion visibility and redemption rates, driving repeat business and developing customer loyalty. And printing on demand allows the shops to tailor special offers, promotions or messaging to each customer for a fully personalised approach.
The TM-C710 delivers an average-sized coupon (20cm, 360 x 180dpi) in around two seconds and is easy to use, enabling till operators to quickly replace ink and paper in just seconds, according to the statement.
The printer is economical too, as the high-capacity cartridges deliver up to 4,000 coupons per cartridge, while the 'smart cartridge management' system ensures every drop of ink is used, keeping the total cost per receipt low.
Khalil El-Dalu, general manager, Epson Middle East, said: “The amazing quality of the coupons produced by the TM-C710 makes it the ideal direct marketing tool in the Middle East for communicating with consumers more effectively.”
“It can be used in a wide range of special events, promotion campaigns, loyalty programme benefits and VIP sales, and is a great way to capture new customers and help generate more in-store traffic,” he added. – TradeArabia News Service