Nokia aims to regain market share with innovation
Manama, July 11, 2013
Nokia is trying to regain the market share it lost to Apple's iPhone and Android smartphones with a focus on product innovation, a top official said.
"We feel innovation in smartphones is just starting. The latest launch of Lumia devices including Nokia Lumia 925, 920, Nokia Lumia 720 and Nokia Lumia 520 is testament to this," said Tom Farrell, Middle East vice-president, in an interview with the Gulf Daily News (GDN), our sister publication.
According to Farrell, the brand is making signature Nokia experiences available across various price points.
"This way, consumers have more options to choose from in terms of the level of innovation and the type of experience they want," he said.
"This makes us the only brand out there that offers a wide range of smartphones for different budgets," he added.
Nokia and Microsoft have built a global ecosystem that creates opportunities beyond anything that currently exists, he said.
"This ecosystem offers a series of compelling alternatives to the existing choices currently being presented to consumers, retailers, operators, developers and distributors. Scale is critical to a winning ecosystem since the current wave of innovation will play out over the coming years and even decade. Nokia and Microsoft are here to win the marathon, in the long run," he added.
"We strongly believe Windows 8 offers the best opportunity for differentiation," said Farrell, when asked if the company would stay tied to Windows only or go for Android sometime in the future.”
"It's a partnership in which both parties have a lot at stake. There are 1.3 billion Windows machines installed today and over time they will migrate to Windows 8.
"Even a modest number of that upgrading is a huge opportunity for app developers. If we had launched an Android phone we would have been another 'me too' manufacturer. Nokia is keen to differentiate and offer consumers more than what's out there," he added.
The company's strategy for Bahrain is to let consumers experience the products for themselves
"Therefore, we have focused on several marketing activities that invite consumers to experience the Lumia innovations hands-on," Farrell said. "We strongly believe that once consumers get to interact with our phones, they tend to fall in love with the product design, features and operating system.”
"Moving ahead, the company will increase focus on products and services that consumers value most while continuing to invest in the innovation that has always defined Nokia.
"We intend to pursue an even more focused effort on Lumia, while placing increased emphasis on our imaging and location-based services.
"We recently launched the Lumia 925, expanding the look and feel of our Lumia family, embodied with advanced lens technology, next generation imaging software and new features like third-party applications such as Oggl," he added. – TradeArabia News Service