Jack Tretton addresses the news conference
Sony takes on Microsoft, prices new PS4 below Xbox
Los Angeles, June 11, 2013
Sony Corp has priced its latest PlayStation 4 console $100 lower than the new Xbox One by rival Microsoft Corp as competition for gamers' pockets intensifies ahead of the year-end holidays and gift-giving season.
Sony said it would sell the latest PlayStation model for $399 late in the year shortly after Microsoft announced a $499 price tag for its first new Xbox in eight years and said it would go on sale in the US in November.
Sony also drew cheers from the audience at the Electronic Entertainment Expo (E3) in Los Angeles when it said the PS4 would run second-hand games and did not require an always-on Internet connection.
Microsoft had earlier elicited groans from gamers when it announced restrictions on used games for the Xbox One and said players had to log onto the Internet for authentication.
"The PlayStation 4 won't impose any new restrictions on used games," said Jack Tretton, president and CEO of Sony Computer Entertainment America as the audience whistled and applauded.
Microsoft and Sony hope the consoles will attract new fans and retain users who are increasingly playing games on smartphones and other mobile devices, gradually diminishing the $66 billion video game business. Both companies are also offering more entertainment options.
The Xbox 360 is currently the best-selling gaming console in the US, but global sales are almost on par with the PlayStation 3.
The new Xbox and PlayStation are both pricier than the $300 Wii U which Nintendo Co launched late last year but which has sold poorly, partly due to a dearth of new gaming titles. Nintendo is expected to announce new games for the device at the E3 on Tuesday.
Sony did not give details about original programming content for the PS4 but said new game titles would include Assassin's Creed IV Black Flag by Ubisoft and Kingdom Hearts III by Disney Interactive Studios and Square Enix Holdings Co Ltd.
"It's a very compelling price... given the entertainment PS4 will provide to gamers," Sony Computer Entertainment President and CEO Andrew House told the E3 event.
The Xbox One is costlier than the current Xbox 360 and includes a Kinect motion sensor for hands-free game playing. Microsoft also announced several exclusive game titles, including a rendition of 'Minecraft' and a new installment in the popular 'Halo' franchise, which will be released in 2014.
The device will go on sale in 21 countries, including Britain, before the year-end holidays, the company said. Yusuf Mehdi, an executive at Microsoft's interactive entertainment unit, did not set any sales targets for the new Xbox. - Reuters
More Retail & Wholesale Stories
- Panasonic to showcase top AV solutions in Dubai
- Alhokair eyes US, UK buys; plans debut sukuk
- 20 countries back Abu Dhabi jewellery show
- SanDisk launches 128GB memory card
- Canon launches 30x zoom PowerShot
- Bin Hindi unveils new 'Twenty20' sales plan
- Nokia tops UAE mobile handsets market
- Spinneys to set up distribution centre at Kizad
- P&G wins product innovation awards
- Xerox names MEA general manager
- India's Bharti group mulls Carrefour tieup
- Etisalat opens retail shop in Dubai Mall
- Ultra wealthy to spend more on luxury goods
- Kuwait group inks JV deal with China jeweller
- MAF in deal to set up retail academy
- Samsung, UPB sign deal to supply AC systems
- Samsung showcases latest UHD monitors
- Unilever named 'employer of choice' in Saudi
- New Nokia Asha range arrives in Bahrain
- Canon launches 2 compact B&W MFPs
- MAF to build new mall in Dubai IMPZ
- Big growth seen for Mideast retail sector
- Rosette, GoExport enter partnership deal
- Samsung opens new outlet in Abu Dhabi
- Epson launches new thermal receipt printer
- Utoor Perfumes signs deal with Mezaj Arabia
- UAE group opens supermarket in Bahrain
- Marks & Spencer opens big store in Kuwait
- UAE clothing imports soar to $960m
- Samsung launches 2 wearable tech devices