Dabur sees surge in hair colour demand
Dubai, April 30, 2013
Dabur International has announced a surge in demand for its Vatika Henna Hair Colour range as a growing number of Arab women increasingly prefer natural hair colour applications as a safe and convenient daily-use product.
The range, which is enriched with the goodness of Henna herb extracts, has been formulated to naturally restore the colour and deliver nourishment and an excellent conditioning effect on hair. This is unlike chemical-based products that use Ammonia and are known to cause various hair problems such as split ends, roughness, dry and tangling hair, a statement from the company said.
Hair colours come in a convenient powder form and only need to be mixed with plain water for instant use, with results visible in 30 minutes. Available in four natural shades of natural black, natural brown, dark brown and burgundy, Vatika Henna Hair Colours provide 100 per cent coverage of grey hair instantly, while gently coating and conditioning the hair evenly without altering the hair structure adversely.
Vivek Dhir, chief marketing officer, Dabur International, said: “Vatika has transformed Henna into the ultimate fashion ingredient with the launch of the Vatika Henna Hair Colour range. It is enriched with a unique combination of revitalising ingredients added to Henna to deliver nourishment to the hair making it soft, silky and shiny.”
“We have witnessed a significant increase in demand for the product because it delivers great results and does not contain harmful ingredients. The Vatika Henna Hair Colour range is another strong validation of the reputation of Vatika as one of the most trusted brands in the Arab region. Moreover, it reaffirms the vision of Dabur to unlock the secrets of nature in the form of personal and healthcare products that are meant for safe everyday use.”
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over $1 billion and a market capitalisation of over $4 billion. Dabur’s international business division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of Dh1 billion within only eight years of its existence. – TradeArabia News Service