Samsung unveils new refrigerators
Amman, April 1, 2013
Samsung Electronics Levant and Hikmat Yassin & Sons Company, the authorised dealers for Samsung’s home appliances, has announced the launch of its latest range of refrigerators, the first-of-its-kind to adopt digital inverter compressor technology.
The new lineup of the refrigerators feature modern, stylish and eco-friendly design, which fits the needs of any modern family, where the shelves provide easy movement to facilitate withdrawing the shelf outward, in addition to the new feature ‘cool pack’ which is specially designed to maintain the quality of the food when power supply is disconnected for up to eight hours. Additionally, with the new technology, the refrigerators line-up starting from size 10 feet to 17 feet come with a 10-year warranty.
Bumsuk Hong, the president of Samsung Electronics Levant, said: “Samsung’s innovation is continuously evolving to accommodate to the evolving market needs and demands, and the new refrigerators lineup offer the latest and energy saving technologies to show our commitment in providing high-quality home appliance products, and for the first time products with a 10-year warranty.”
“We at Hikmat Yassin and Sons Company are proud to be Samsung’s partners in offering the best technology to the Jordanian consumer and markets, by launching the latest innovations with energy efficiency technologies which will enhance customers’ lives,” said Adli Yassin, the general manager of Hikmat Yassin Sons Company.
The new refrigerators lineup saves energy by utilising the compressors’ sensors as it will adjust cooling the fridge according to its needs, while the auto restart feature will resume the fridge temperature before an electricity outage, a statement from the company said.
To highlight the launch in the Jordanian market, Samsung Electronics Levant held a training workshop for all floor sales and main showrooms employees, to be followed later by a gala dinner for the company’s dealers. – TradeArabia News Service
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