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Nokia introduces all-new Asha smartphone

Dubai, February 12, 2013

Nokia has unveiled the all-new Nokia Asha 310, a dual SIM smartphone with Wi-Fi support to help people get more out of the Internet, for less.

The combination of Dual SIM plus Wi-Fi in the same device, a first for Nokia smartphones, gives consumers the best of both worlds by offering the flexibility to enjoy more mobile experiences while managing their costs, a statement from the company said.

With Nokia’s built-in easy swap dual SIM technology, consumers can use the external slot on the Nokia Asha 310 to insert a secondary SIM card, while keeping their principal SIM card in place behind the battery.

The Nokia Asha 310 puts the user in control, with the ability to shift between SIM cards for personal or work use without turning off the phone, the statement said. They can also swap SIM cards while on-the-go, to get the best available tariffs when commuting.

Nokia easy swap makes it possible to assign and store unique profiles for up to five SIM cards. Users can designate SIM cards for text, voice and data and switch between them at their convenience.

The Nokia Asha 310 comes pre-loaded with Nokia Xpress Browser, which delivers a fast and fluid browsing experience and support for thousands of web apps. Nokia Xpress Browser compresses Internet data by up to 90 per cent, saving consumers money, it said.

“The Nokia Asha 310 further strengthens Nokia’s portfolio of Asha devices. Nokia’s Asha range now comprises 15 models which succeed in bringing smartphone features like Wi-Fi, video streaming, social, fast mobile browsing, apps and games at competitive price points,” said Neil Shah, senior analyst, Strategy Analytics.

“The Nokia Asha 310 is the first-ever Nokia smartphone to offer both easy swap dual SIM and Wi-Fi in the same device. It gives consumers the best of both worlds, allowing them to separate work and play, or speak with friends on other mobile networks more affordably,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The addition of Wi-Fi support gives users the freedom to enjoy much more of the Internet compared to competitive devices at this price point.”

The newest addition to the Asha Touch family of smartphones, features a 3” scratch-proof, capacitive touchscreen that complements the sophisticated design. It has a 2-megapixel camera and comes with a 4GB memory card included, with support for a further 32GB of external memory.

The Nokia Asha 310 will be available for purchase in Asia, India, Middle East, Africa and Brazil starting Q1 2013. Suggested pricing is $102 before taxes and subsidies. Available colours include black, white and golden light. – TradeArabia News Service




Tags: UAE | Dubai | Nokia |

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