Meera to launch top brands in Qatar
Doha, December 15, 2012
Qatar-based Al Meera Holding Company has reached an agreement to launch three leading brands including WH Smith Travel, one of the most authentic bookstores, and the Thai-based furniture production and design company Index Living Mall in Doha.
Announcing the launch, Dr Mohammed Nasser Al Qahtani, the deputy CEO said “Our expansion strategy does not only include building more outlets as to increase access to our stores, but additionally to increase our product offerings.”
Beside the global brands, Al Meeraa also plans to launch United Electronics Company, a Saudi electronic company owning the brand name 'eXtra'.
“With an ever-expanding economy and a diverse consumer base in Qatar, demands and expectations of the country’s residents are increasing. Bringing these three brands to Qatar is telling the people of Qatar that we are listening,” he added.
The British-based WH Smith Travel is one of the oldest global brands, with over 550 bookstores falling under their portfolio, offering everything from books, stationary, magazines, and newspapers, to entertainment.
Al Meera will operate its franchise here in Qatar, with the first stores to be located in Ezdan Mall, Giant Hyatt Plaza, and Nuaja Mall, said Dr Al Qahtani.
Under the franchise agreement, Al Meera Holding has been granted exclusive rights to establish and operate home furnishing stores in Qatar under the names of ‘Index Living Mall’, ‘Index Furniture Center’ and ‘Winner’.
In addition to the franchise agreement, an exclusivity agreement with ILM has also granted Al Meera Holding an exclusive right for three years to develop and operate in Egypt, Jordan and Oman, stores or businesses under ‘Index Living Mall’ or ‘Index Furniture Center’ trade names or trademarks.
Al Meera also inked a deal with Saudi-based United Electronics Company (UEC), which will see a joint venture formed in Qatar, leading to the development of ‘eXtra’ electronics stores in the country.
The agreement envisions that both Al Meera and the United Electronics Company will both contribute equally to the joint venture capital. The stores will be opened under the ‘eXtra’ brand, a name that has been associated in Saudi Arabia for decades for their quality goods.
Other than expanding its product and brand portfolio, Al Meera has been fervently working to ensure that every resident in Qatar is within a short distance from the retail stores, said Dr Al Qahtani.
According to him, the company will shortly open three new branches in Al Hilal, Beverly Hills Tower in West Bay, and the Beverly Hills 3 compound in Waab.
The Sealine seasonal outlet will also become a permanent fixture as of next year, effectively starting from the first quarter of 2013, he added.-TradeArabia News Service