Beko launches washing machine in Jordan
Amman, November 24, 2012
Beko International, the fifth largest electronic appliances manufacturer in the world, launched its new Nova washing machine in Jordan.
The launch was made through Nassim Al Dada and Partners, the sole dealer for Beko products in the kingdom.
The all-new Nova washing machine comprises numerous eco-friendly features, namely an advanced steam system which, when applied as an auxiliary function at the beginning of the washing cycle, cleans soiled clothes efficiently and with ease.
Alternately, when used as a program before the end of the washing cycle, the steam system produces un-creased clothes that are easy to iron.
The washing machine also boasts another unique economical feature which is an advanced sensor that measures the load and determines the exact amount of water and detergent needed for each washing cycle.
Additionally, the Nova washing machine also comprises a conductivity sensor that calculates the amount of detergent present in the water during the rinse cycle, automatically adding more if needed.
“The new cutting-edge Nova washing machine comprises several smart features which offer customers an easy washing process that saves time, energy, water and detergent. Launching this new washing machine in the local market underscores our unwavering efforts to deliver efficient state-of-the-art household appliances that are on par with the highest international standards,” said Nassim Al Dada, the company’s general manager. – TradeArabia News Service