Bawadi Mall, one of the biggest shopping malls in Al Ain city, has launched a 78-day shopping promotion starting mid-October and continuing until the end of the year.

The campaign allows shoppers to enter a daily raffle draw to win Bawadi Mall vouchers, which can be redeemed at any outlet in the mall.

Khalid Shraim, senior marketing manager, Bawadi Mall, said: "Our campaigns are designed to enhance the shopping experiences of our shoppers and add the entertainment value. We have emerged as a leading shopping mall in the UAE in a very short time and this requires us to constantly innovate and think out of the box.”

“We are pleased to say some visitors come as often as seven times a week. Also, our policy is to work with our tenants to provide our shoppers with an extraordinary experience, in keeping with our image of a premium brand not only in the UAE but also region-wide.”

“This campaign has been developed in tune with customers' and tenants' expectations. Bawadi Mall’s management anticipates an increased number of visitors due to the campaign and its offerings that have been designed based on shoppers’ preferences,” said Shraim.

“This campaign is longer by 35 per cent compared to our most recent promotion in summer. More than 2 million visitors are expected to visit the mall during the period of this new promotion as a larger number of prizes will be given away.”

“Our key strength is that we offer our customers a practical yet joyful shopping experience that targets the entire family.”

Bawadi Mall, developed by Nael & Bin Harmal, houses a mix of international as well as regional retail brands of fashion, food, and jewellery, all in a bright, spacious, and inviting environment. – TradeArabia News Service