Smartphones ‘No 1 consumer gadget’
Dubai, October 1, 2012
Smartphones have emerged as the number one consumer electronic gadget to be used by professionals during business and leisure situations, according to a new CNN survey into consumer electronics.
The survey, which polled an international audience of customers from 70 countries, revealed that smartphones were favoured over tablets, laptops, portable music players, eReaders, digital cameras and handheld games consoles on flights, in business meetings, by the poolside on holiday and while watching TV at home.
In the boardroom, executives are more likely to be tapping away at their smartphones (61 per cent) than they are on more traditional business consumer electronic products such as laptop computers (60 per cent) and tablet computers (43 per cent).
Smartphones also outrank other consumer electronics in the race for grabbing consumer’s attention in the living room with 60 per cent of consumers saying they use their smartphone while they are watching TV versus laptops/notebooks (41 per cent) and tablets (38 per cent).
When it comes to relaxing by the poolside on holiday, the smartphone (63 per cent) is the only consumer electronic to eclipse the popularity of the digital camera (48 per cent) and the portable music player (46 per cent). In fact, the poolside is the #1 location respondents tend to engage with their smartphone, confirming the device is of equal appeal for business and leisure situations.
“This survey shows the undeniable versatility of the smartphone, used almost ubiquitously in any given situation; even in locations like the lounge room where entertainment screens compete simultaneously for eyeballs,” said Didier Mormesse, the senior vice president for research at CNN International.
“These results have interesting implications for any brand competing for consumer attention on electronic devices at a time when multi-tasking has clearly become commonplace in situations as disparate as the boardroom and the beach.”
The survey also revealed that connectivity is now so commonplace that the risk of disconnection anxiety is high, with half of the respondents (49 per cent) agreeing that they "feel uncomfortable if I am ever out of broadband/wifi/3G reach."
Meanwhile, one third (34 per cent) are perfectly happy to be off-the-net, claiming that "I cherish the times when I'm out of broadband/wifi/3G reach and can't be disturbed by calls or email." – TradeArabia News Service
More Retail & Wholesale Stories
- Origin offers a chance to win luxury doors
- Jewellery show set to open in Abu Dhabi
- Casio offers G-Shock in camouflage patterns
- AdvanTag to launch mobile app in Dubai
- Bahrain Duty Free plans $2.6m revamp
- Sennheiser unveils new microphone system
- Centrepoint opens 100th store in Dubai
- Panasonic to showcase top AV solutions in Dubai
- Alhokair eyes US, UK buys; plans debut sukuk
- 20 countries back Abu Dhabi jewellery show
- SanDisk launches 128GB memory card
- Canon launches 30x zoom PowerShot
- Bin Hindi unveils new 'Twenty20' sales plan
- Nokia tops UAE mobile handsets market
- Spinneys to set up distribution centre at Kizad
- P&G wins product innovation awards
- Xerox names MEA general manager
- India's Bharti group mulls Carrefour tieup
- Etisalat opens retail shop in Dubai Mall
- Ultra wealthy to spend more on luxury goods
- Kuwait group inks JV deal with China jeweller
- MAF in deal to set up retail academy
- Samsung, UPB sign deal to supply AC systems
- Samsung showcases latest UHD monitors
- Unilever named 'employer of choice' in Saudi
- New Nokia Asha range arrives in Bahrain
- Canon launches 2 compact B&W MFPs
- MAF to build new mall in Dubai IMPZ
- Big growth seen for Mideast retail sector
- Rosette, GoExport enter partnership deal