Emaar Retail signs up NBAD as partner
Dubai, November 19, 2011
Dubai's Emaar Retail has signed up National Bank of Abu Dhabi as the ‘Grand Partner’ of Sega Republic, the first and largest of its kind indoor theme park in the Middle East, located in The Dubai Mall.
Emaar Retail is the provider of premium leisure and entertainment attractions such as KidZania, Dubai Aquarium & Underwater Zoo, the Olympic-sized Dubai Ice Rink, and the 22-screen Reel Cinemas – all in The Dubai Mall.
Arif Amiri, CEO of Emaar Retail and Suvo Sarkar, general manager of Consumer & Elite Banking of NBAD signed the agreement at Sega Republic.
As per the agreement, NBAD cardholders stand to gain an array of benefits at Sega Republic, one of the most popular theme parks in the region managed by Emaar Retail, for one year, starting from September 1.
For every purchase of a Power Pass, the entry ticket to Sega Republic, using a NBAD card, the cardholder will be entitled to another Power Pass entirely free.
Each Power Pass facilitates unlimited access to nine thrilling attractions at Sega Republic, all through the day. On spending Dh200 with their card, the cardholders will also receive Dh100 free credit on the spot.
Amiri said the NBAD agreement underlines the increasing popularity of Emaar Retail’s leisure attractions as preferred marketing partners for leading corporates and financial institutions.
'By ensuring maximum eye-balls, the leisure attractions of Emaar Retail ensure that our partners can reach out to a wide audience, covering the entire spectrum of the society. Sega Republic is a preferred destination for both young and old, and our partnership will be a great value addition for the bank’s customers,' he noted.
According to Sarkar, the NBAD's cards stand out in the market place because of the many benefits and privileges offered to cardholders.
'On top of its stars loyalty programme, purchase protection, road side assistance, and travel insurance, the Abu Dhabi bank also continuously finds other ways to enhance benefits to cardholders,' he stated.
'Partnering with a great and popular entertainment provider like Sega delivers real value for esteemed NBAD cardholders and helps to differentiate NBAD cards from others,' he added.-TradeArabia News Service
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