Bath & Body Works outlets open in Bahrain
Manama, October 24, 2011
The first Bath & Body Works boutiques are now open in Bahrain at Seef Mall and the Bahrain City Centre, as part of a regional expansion rollout across the Middle East by the popular fragrance provider.
Bath & Body Works is known for its prestigious brand portfolio comprising the most fragrant and invigorating range of eau de toilettes and body mists, body lotions and butters, shower gels, room fragrances, and scented candles that have been voted the world’s best in their category.
The complete range, with best sellers like Japanese Cherry Blossom, Dark Kiss and recent launches like Into The Wild and Forever Sunshine, are now available at the Bahrain stores, a statement from the fragrance provider said.
Steve Vickerstaff, vice president, Bath & Body Works, Middle East, said: “The premium fragrance brand is making its presence felt internationally in the region for the first time outside of the North Americas. The global strength of Bath & Body Works is now aggressively expanding in the Middle East, and Bahrain is the latest destination for the brand after arriving in UAE and Kuwait last year, and Saudi Arabia earlier this year.”
“Bahrain is a rapidly evolving retail market with a large population of well-travelled people, who are well aware of the phenomenon of the international brand and are eager to welcome it. We look forward to delighting everyone with our store and wonderful product range,” he added.
Vickerstaff said that the range of exclusive Bath & Body Works’ brands available in the country included the Signature Collection, the world’s greatest breadth and depth of wearable, fashionable fragrances; the home fragrance range offered by Slatkin & Company; an unparalleled anti-bacterial collection; personal care products from C.O. Bigelow; the Aromatherapy collection, and the True Blue Spa range.
The Signature Collection, the ‘hero’ brand of Bath & Body Works, offers 25 exclusive scents which are wearable, irresistible and conveniently affordable. The collection’s bodycare is the ultimate daily indulgence for the urban woman. It has redefined how to wear fragrance, by inviting women to ‘layer’ their favorite scent, making it a part of their everyday wardrobe, the statement said.
“Lather up with the shower gel, apply the body lotion, spray with an eau de toilette and apply some hand cream all in the same scent before leaving the house. A wonderful fragrant trail of your scent promises to follow every step!” he said. – TradeArabia News Service