Superdry to launch 13 stores in UAE

Dubai, July 31, 2011

Superdry, one of the fastest growing international retailer and wholesaler of youth fashion, has announced plans to launch 13 stores in the UAE.

The UK-based brand is represented in the UAE by Al Khayyat Investments, a leading Dubai holding company that represents more than 200 top International brands.

Two stores are already functioning in Deira City Centre and Mirdif City Centre and the next store is due to be opened at the Mall of the Emirates and Dubai Mall by the fourth quarter of this year, a statement said.

Superdry is a brand patronised by several celebrities, including David Beckham, Leonardo DiCaprio, Zac Efron, Kate Winslet and Shakira, to name a few.

Inspired by the contrasting fast pace of Dubai life, Superdry’s Summer Collection 2011 is perfect for youngsters who want to have cool and comfortable attire, with a touch of practicality and individual identity, the statement said.

“Superdry has crafted an inspirational summer collection with all the precision detailing and progressive techniques now synonymous with the brand,” it said.

Superdry summer collection is a mix of modern and casual styles that expresses individuality, combined with unique patterns, to portray the true feel of summer elegance and style. Moreover, it features shirts and shorts perfectly suited for everyday use, with a huge collection for teenagers divided into several different themes, it said. – TradeArabia News Service

Tags: Stores | Al Khayyat Investments | Superdry | youth brand |