One-third of UAE consumers 'buy luxury brands'
Dubai, November 7, 2010
Around a third of UAE consumers buy luxury goods and are particularly attracted to designer apparel and accessories, according to a recent survey conducted by global marketing research firm ACNielsen.
The results explain the sustained growth of the UAE’s thriving fashion industry that has been positively influenced by support from international designing firms, government-organised fashion events, and the growing global prominence of designers from the UAE.
Graduate students of Esmod Dubai, the leading fashion school in the region, underscored the UAE’s emergence as a major fashion hub during their participation in the second ‘Who’s Next & Premiere Classe in Dubai,’ a unique fashion trade show dedicated to the Middle East region held recently at the Madinat Jumeirah hotel.
Esmod Dubai also partnered with the ‘Empty Quarter’ fashion photo exhibition held in October where pictures from the 1950s showing some of the first collections of Dior and Issey Miyake were put on display.
Esmod Dubai students are regularly involved in backstage work for various fashion shows held in Dubai.
“We constantly expose our students to various fashion events to give them a feel of the specific needs of the local and regional markets and learn about the latest global industry trends. It is very rewarding to see our wards enhance their creativity and confidence through this hands-on approach to learning,” said Tamara Hostal, director and founder of Esmod Dubai.-TradeArabia News Service
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