Acer, the world’s second largest IT vendor, is highlighting the crucial role its channel partners play in making Acer’s technology available to the IT industry at an ongoing digital channel event in Fujairah.

The sixth edition of Digital Consumer Channel (DCC) Middle East & Africa (MEA) opened today (May 18) to run until May 20 at Le Meridien Al Aqah Beach Resort.

Acer is a major player for notebooks and desktops across the region.

“The Middle East remains one of the strongest performing IT markets in the world,” said Krishna Murthy, managing director, Acer Computer, Middle East and Africa.

“Acer over the years has grown and constantly met and exceeded the demands of the IT industry, empowering our channel partners and facilitating their growth is instrumental for our continued success.”

“Acer’s dynamic channel business model encourages partners to be pro-active and, with their valued help, we aim to capture a significant proportion of this growing IT market,” added Murthy.

At the meet, senior Acer executives updated channel partners and distributors from across the region. New products and Acer’s 2010 strategy were key subjects.

“Only by empowering our channel partners can we hope to grow our market share. Our business model has proven very successful, but informing our partners and helping them to grow is also vital, if we are to sustain our growth,” said Murthy.

Acer is the gold sponsor of this year’s DCC MEA event.

Some of the Acer products on display include Aspire 3D, the Acer PC with 3D viewing experience, the TriDef media player, which supports on-the-go conversion of 2D videos and photos, Ferrari One, Acer’s notebook which combines powerful performance with extreme portability, and Acer Timeline series notebooks. – TradeArabia News Service