Bianco footwear, the European fashion and footwear retailer established in 1987, has set shop in the UAE with store openings at Ajman City Centre & Reef Mall, Deira.

The brand is another addition to the Shoe Mart international brands which is part of the Landmark Group. The brand is set to expand its footprint in Dubai in the soon to be opened Mirdiff City Centre.

Bianco has over 160 shops all over the Nordic countries and in the Faroe Islands, Russia, Germany, Egypt and Lebanon.

Bianco’s fashion range for footwear and accessories for men and women redefine European culture, couture and fashion, by taking trends from the catwalk and converting them into trends on the sidewalk, said a statement. The brand reflects what is hot in the international fashion scene.

“Bianco is a well established fashion brand in Europe and other fashion destinations across the globe, hence it only made sense to have this brand onboard for a fashion conscious Dubai. With 3 store openings in a span of six months; the brand product portfolio is set to attract and cater to locals and expatriates alike,” said Vaishali Soni, brand manager Bianco.-TradeArabia News Service