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Samsung launches eco-friendly phone

Dubai, February 18, 2009

Samsung Electronics has unveiled a solar powered full-touch screen phone called Blue Earth at the Mobile World Congress 2009.

The conference, which started yesterday (February 17) in Barcelona, Spain will end tomorrow.

Designed to symbolise a flat and well rounded shiny pebble, Blue Earth is the first solar powered full-touch screen phone, a statement said. By charging with the solar panel located on the back of the phone, users can generate enough electronic power to call anytime anywhere.

“Samsung’s ‘The Blue Earth Dream’ demonstrates our small but meaningful commitments for the future and our environment,” said JK Shin, executive vice president and head of mobile communication division of Samsung Electronics. 'We are committed to achieving the highest eco-status with our customers and business partners by providing the best eco-products and promoting eco-activities.”
 
Blue Earth is made from recycled plastic called PCM, which is extracted from water bottles, helping to reduce fuel consumption and carbon emissions in the manufacturing process. The device, including charger, is free from harmful substances such as brominated flame retardants, beryllium and phthalate.

Blue Earth has a unique user interface which is designed to draw attention to preserving our fragile environment. Simple to set screen brightness, backlight duration and Bluetooth to an energy-efficient mode, this new user interface allows the user to be energy-efficient with just one click of  ‘Eco mode’. Through the ‘eco walk’ function the user can count their steps with an in-built pedometer, calculating how much CO2 emissions have been reduced by walking as opposed to motor transport. This unique function allows user to calculate the value of this footprint through the number of trees that have been saved.

The packaging for Blue Earth is designed to be both small and light, made from recycled paper, and comes with a 5 star energy efficient charger which uses standby power lower than 0.03W. As part of the Voluntary Agreement of European Commission IPP (Integrated Product Policy) pilot program, Samsung has agreed to start using rating on energy consumption on the no-load mode of the mobile device charger. – TradeArabia News Service




Tags: Samsung | mobile phone | Eco-friendly | touch-screen | Blue Earth |

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